As a fashion writer, I take most fashion advice with a grain of salt especially when it comes time to find recommendations online. Unless you’re a fashion authority of the likes of Lauren Sherman or Robin Givhan, I probably won’t pay much attention (Ok, advice from Tyra Banks is also my guilty pleasure).
When I learned that Julie Bouchard was joining our contributor roster armed with several years of experience as a professional stylist and with a degree in Fashion Marketing from the École Supérieure de Mode de Montréal however, she equally gained my attention. You may have already read her articles on festival fashion.
I chatted with Julie to learn more about her foray into fashion and her styling philosophy. Read on to learn all about her styling advice.
When did your interest in fashion first start?
I’ve had an interest in fashion since I was little. Some say it begin when I first started talking! Apparently, I’ve always been very vocal about my clothes. I grew up in the suburbs and I found it to be very slow, so once I turned 16 I would take the train to the city to people watch and admire all the different styles. I was obsessed with Nightlife magazine (RIP) and its “street styling” section. I worked in retail for many years and that’s really what lead me to pursue my studies in University in Fashion Marketing at the École Supérieure de Mode de Montréal.
As a stylist, what is your fashion philosophy?
My approach to fashion is very simple and fun. I spend a lot of time with a client and I make sure we’re always having a good time. I think styling services should be accessible to all, so I offer different services based on budgets and my clients wants, and needs.
What is the coolest thing you’ve ever done in the fashion industry?
I really love doing commercial styling for TV, but my favourite thing is really giving a new found sense of confidence to my clients. Whether it’s helping clients get back to work after maternity leave, after a big weight loss or whatever it may be, women sometimes lose confidence and forget how to choose and communicate their style. I just love the personal aspect of being a professional stylist.
What’s your best piece of fashion advice?
Respect yourself. Trends are fun, but following what you love is better. Not all trends are right for everyone. We have to know how to adapt them for all different body types.
Finish this sentence: When I’m not thinking about fashion, I am…
Spending quality time with my family and friends. I love being surrounded by the people I love. Whether we’re having suppers, pool days, camping or whatever, I’m always moving!
What’s your favourite cocktail?
Look out for Julie's upcoming articles!