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Gwyneth Paltrow’s makeup line makes its way to Canada

04/05/2016 Jennifer Braun

Stamped with Gwyneth Paltrow’s seal of approval, Juice Beauty is making its way to Canada with an exciting launch at Holt Renfrew on May 8. Products will launch at Holt Renfrew’s Bloor Street and Yorkdale locations in Toronto, as well as at their Vancouver store and on holtrenfrew.com.

Besides Paltrow’s celebrity aura around the brand as part owner and creative director of makeup, you’re probably wondering; why are we so excited?

The answer is not in the name, but rather in its formula and kick-ass company values. Juice Beauty officially launched in 2005 by wellness entrepreneur Karen Behnke. Its line of products promises to meet rigorous organic regulations in North America and is supported by solid eco-values. Some of their standards include sourcing local ingredients when available to limit fuel waste, using product boxes made with recycled or FSC certified paper and avoiding the use of artificial dyes, and other chemicals that may be harmful to the environment. As fashion conscious consumers – conscious of the importance of production standards and the environment that is - you can guess why we are on board.

Holt Renfrew will carry items from Juice’s existing skincare line such as the Stem Cellular collection, the Green Apple collection and the Blemish Clearing collection. What’s more, Holt Renfrew will be the exclusive Canadian retailer of Juice Beauty’s new Phyto-Pigments collection.

The Phyto-Pigments collection includes a series of makeup products made with certified organic ingredients like mascaras, foundations, lip pencils and more. Browse the Phyto-Pigments collection below and choose what you want to try before it hits Holt Renfrew on May 8:

Juice Beauty Phyto-Pigments Cream Shadow Stick

Juice Beauty Phyto-Pigments Flawless Press Powder

Juice Beauty Phyto-Pigments Flawless Serum Foundation

Juice Beauty Phyto-Pigments Satin Lip Cream

Juice Beauty Phyto-Pigments Sheer Lip Gloss